It is hot an muggy where I live, there is no air conditioning in my craft room which is in the second floor of my cape home (attic). Do you see why I may be on the cranky side? Money is tight in the summer because I am a substitute teacher and do not get paid for summer vacation. I was hoping to fill in some income by selling my handmade treasures online but considering summer is a slow time for retail, this plan has not been one of my best. I do have the time to create things for the busier season which is good but getting through the summer when tax bills are do can sometimes make for some nail biters.
I guess we will be eating spaghetti a bit more often until the buyers come back. In the meantime I will be up in my craftroom with my cranky self.

Well these hot summer months are what weed out the part time sellers from the professionals. As a professional seller, you know that every year this slowdown is inevitable. Buyers are on vacation, spending time with family, or just getting out of the house. There are no major holidays to shop for, hence, no need to spend disposable income.
This is the time a smart seller uses to get their inventory ready for the busy months, increases their advertising presence, and pretties up their shops. It is not a time to sit around and whine about the decrease in sales, be proactive not reactive.
If you carry lots of summer items in your shops, you may want to have a sale to generate interest. The key is to still turn a profit. Do not undervalue your hard work. Whether it is time you spent creating an object or the time you spent looking for the item to sell. Of course buyers are always looking for bargains but you can make them feel they Need what you have.
Make sure you have professional photos, excellent descriptions, and offer excellent customer service. Packaging is key for return buyers. Make a buyer feel like he/she has just received a gift in the mail. Enclose a few business cards so the buyer can pass them on to friends. Include a hand written note whenever possible. Let the buyer know you are willing to work out any issues with them.
Now go out there and make the best of these slow days, maybe take a day or two off yourself.

On etsy.com we do not just buy and sell, we chat. Many times these chats are hilarious. A fellow etsian has created this blog with funny quotes from our forums. You have to come by and see what etsy is all about and maybe get a chuckle or two and then do some shopping!
http://etsianssay.blogspot.com/
Linda
http://craftsfromtheheart.etsy.com